JOSIE DUCCINI
TO HAVE AND TO HOLD IOWA HOMECOMING
STUDENT LIFE COMMUNICATIONS
EMPOWER
STANLEY MUSEUM OF ART
IOWA CITY ECLECTIC
“IN HOLY FLUX” LIVE
EMPOWER
The founder of Empower approached me, looking to develop a contemporary, updated logo for her private physical therapy practice. Offering a variety of services rooted in holistic wellness, Empower aims to stand in contrast to the gym-like atmosphere of other local physical therapy clinics.
After pitching the client three initial options, we chose logo two, making some simplifications to the icon and swapping the title font for a bolder look. Check out the initial logo proposals and take a look into the ideation process below!
The final logo features an organic, rounded shape that holds a figure in warrior pose, a symbol of strength and forward motion. Purple, the color traditionally associated with the crown chakra, is utilized here to emphasize calm and connection to holistic wellness.