JOSIE DUCCINI
TO HAVE AND TO HOLD IOWA HOMECOMING
STUDENT LIFE COMMUNICATIONS
STANLEY MUSEUM OF ART
IOWA CITY ECLECTIC
“IN HOLY FLUX” LIVE
IOWA CITY ECLECTIC
One of my favorite community events in Iowa City is our regular flea market. Filled with vintage and art vendors, music, local food, and familiar faces, these markets are popular local events but lack a strong visual identity.
Tasked with completing a hypothetical re-brand, I gave this market series a new name – Iowa City Eclectic – and a bright and youthful yet professional brand. I aimed to make this organization feel established and cohesive while keeping the visual identity flexible enough to encapsulate the eclectic mix of vendors and artists that the market represents.
Browse the style guide to read more about the brand!